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When Levi Strauss co-invented the blue jean in 1873, he didn’t know that he was creating a global brand that would become known for self-expression and classic American cool. That’s the beauty of the Levi’s® story. Unrivalled construction. Tried and tested. American originals.

This season Levi’s is elevating sustainable initiatives. By incorporating carefully sourced materials into garments and using a cottonised-hemp process, this season’s collections have an eco-conscious advantage, without compromising on style.

Fashion that’s more sustainable than ever before.

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