Summer In Style With River Island's SS14 Kidswear Range
Wishing the warm, sunny days of Summer to reappear, River Island kidswear embraces a feel good colour palette, inspiring designs and lightweight fabrics into its Spring Summer 2014 collection.
The Kidswear SS14 range continues to take inspiration from the adult's mainline collections, but the clothes are designed for every little fashionista in mind. Whilst parents will breathe a sigh of relief to the great prices on offer and quality of fabrics, Kids will just love the fashion-forward but wearable items available.
For GIRLSWEAR, the season kicks off with the SUGAR COATED trend. It’s a story that has a girly, smart vibe, which gives this soft and prim trend a modern take. Full of delicious pastels and candy colours that look good enough to eat can be seen in light wash denim in lilac and powder blues. Retro floral jacquards in sharp collarless blazers, 3D flower embellishments adorn party dresses and statement prom dresses bring this romantic look together that’s perfect for play or party.
The TROPICAL SKATER GIRL encapsulates the trend for retro Hawaiian prints, bursting with bright colours and bold mirrored prints. Combined with skater, varsity graphics and sport elements this vibrant look is a perfect match for those budding fashionistas with a tomboy skate attitude. Acid wash denim, printed 90's smock dresses, supersized crops and tee’s are important to this look. Pops of pink, neon green highlights and sublimated tropical prints are lifted from a monochrome stripe background.
CALI GIRLS ROCK is a casual Bohemian look with a rock edge, which focuses on surface decoration for a customised feel. A soft cool palette of aqua and denim sat back with black for a tougher edge is lifted by soft, warm corals, sun faded pinks and hints of ecru and white. With statement embellished jackets that sit alongside rock chick tee's and light wash denim shorts, it's an California cool story which would seem appropriate for the young, free and spirited.
BOYSWEAR has been given a grunge uplift for Spring Summer 14 with the SKATER BOI trend. Bold street-tribe graphics and skate wear influences create this dark and grungy festival look for summer. Botanical sublimation prints paired with smart tailoring make this story a must have for those bang on trend boys. Sporty highlights can be seen throughout this look with metallic and foil finishes with oversized basketball tee's giving the silhouette a more relaxed and street feel.
The MALIBU DAYS look is an easy palette of summer brights and sun bleached tones. A real fun and relaxed story with a mix of smart and casual pieces. A wardrobe can be created of timeless staples, seasonally updated through clever use of photographic print, fluoro pops, texture and interesting trims. For those cool kids that love to accessorise to the max, blocked coloured rucksacks and printed trucker caps will finish off this look perfectly.
Boyswear is smartened up for summer with the BEVERLY HILLS trend. Think dapper fun with fresh pastels and tailored separates. The cricket knit, pastel blazer and tailored slim leg trouser are all key. Dandy details include lapel pins, pocket squares and ties to add character with a preppy feel.
The River Island kidswear range, which is available from age 3-12 years, continues to grow from strength to strength and is now available at www.riverisland.com and in 90 stores in both the UK, and internationally.